May 27, 2010

Magazines Sales Up in a Bad Economy - the "Notable Achievers" of 2010

Good Housekeeping, August 1928
Wikimedia Commons, public domain
Wooden Horse Magazine gives us all the heads up this morning with news that several magazines boosted their retail sales in a significant way during this bad economic period.  That's right: they've grown in retail sales and they're magazines.

Brings to mind Mark Twain's famous quote, "rumors of my death have been greatly exaggerated."  I love magazines, and I take this as great news. 

For their efforts, they've been honored by the Harringtons in their New Single Copy industry newsletter as "Notable Achievers" by the company that monitors national magazine sales.

I wasn't surprised at Mother Earth News.  I was a bit surprised at Rider.  (For the full list, with links to the award winner's web sites, check out Wooden Horse.)

The New Single Copy, published by John Harrington (Harrington Associates, LLC) has a lot more detail on the subject of magazine sales if you're interested in learning more.  Harrington Associates manages the BIPAD system of tracking magazine sales -- that barcode on each issue you buy has a series of identification numbers within it which form the basis for the periodic tallies of magazine sales. 

Which means that the NSC awards are a big deal -- these are the people in the know about such things. 
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