Little, Brown has officially announced it's launching a new "suspense fiction" imprint with books hitting the stores in Spring 2011.
According to its new site, MulhollandBooks wants "to publish books you can't stop reading."
While Galley Cat is spreading the news that this is a "crime imprint," Mulholland defines it scope as " crime novels, thrillers, police procedurals, spy stories, even supernatural suspense." It's interesting to boot that they're already talking about an internet marketing focus, with "online community building" and "authentic connections between authors, readers, and publisher."
Hmmmm. Perhaps just as interesting as this imprint's debut is their plan to hit the ground running with a heavy web focus. Let's see what they do with that.....
Going by a very cool name, Mulholland is touting new works from Marcia Clark (of OJ Simpson trial fame - she was the prosecutor); Lawrence Block; and Charlie Huston. Within a year from its debut, Mulholland promises 24 books a year - that's 2 books a month, one hardback and one, paperback.
They've even got a cool little video on the new website: http://www.mulhollandbooks.com/. Very film noir. So far, so good, right?
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