June 6, 2012

Free EBooks as Marketing Strategy? Joyce Magnin Got Me -- Now I'm Buying Her Books.

Who doesn't like a freebie, especially in today's economy?  Well, I know that I do.  Several times during the week, I'll check the Top 100 Kindle Free EBooks list.  Sometimes I grab one or two; sometimes, there's nothing there that I want. 

You might find more (or less) than I have.  Most of the books on the Top 100 Free list at Amazon's Kindle Store are highly rated, I'm just not interested in more cookbooks right now, for example.

Here's the thing.  I've noticed that some authors are smart enough to drop one of their books into the "free" section of the Kindle store for a short time period.  Not that long, but long enough.

Like Joyce Magnin

I discovered her in the Kindle Free Top 100, and now I buy her books.  That's right:  I buy them.  Authors, agents, and publishers take note.  I spend money because she's giving me a good read, and I admit I like the fact that she started out by giving me something. 

How does that translate in bookseller lingo?  I'm on a book budget.  If I am choosing between one of Joyce Magnin's books and one of another author I like, and only have money in the budget for one book, then Joyce it is. 

I guess that I am more loyal to Joyce Magnin because I think she's more loyal to me? 

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